Real Estate Agent Copywriting and Outsourcing: Write your Real Estate Communications in Human!

So you’re gonna be giving away valuable guides right valuable information you can’t be sell sell sell sell sell it doesn’t work you’ve got to give stuff of value especially in the paid world the paid world about driving them to a lead magnet and a lead magnet is something free that has value to them which makes them sign up and give you their name and number to get your funky thing exactly so copywriting is important outsources is important and a combination of the two yeah and the key to copywriting it’s really simple okay so the key to copywriting Craig it’s really simple yeah and the simple key to copywriting is really simple and the real key to copywriting is don’t be a real estate professional get rid of all the jargon talk to people like human beings focus in on what’s in it for them can you sell my house quickly can you sell it for the best price can you take away all the stress and can you do it legally that’s all your customer ultimately cares about comparables and blah blah blah and blah blah blah and real estate jargon and blah blah blah and the blast system and whatever said nobody cares so be really careful the more you go into that lingo thinking it makes you sound like a qualified real estate agent the more they just want to bolt for the door right so keep it super unprofessional hang on that didn’t come across right now now there is the other thing too is is there’s a whole bunch of concerns out there right now during kovat and real estate should I sell my house now should I be buying now should I be waiting can I do an open house can I even list my house there’s a lot of questions out there so make sure you’re out there and you’re answering those questions and you’re putting people’s minds at ease sounds like a perfect lead magnet to me Craig I’d be writing a document that has the five things that are on the home sellers mind and I would be running a paid ad campaign to get people to download my free lead magnet uh what’s on the mind of people who really need to sell but don’t know what to do.